INSPIRATION BAKERY MIXES
Product Photos & Video for a Baking Mix Brand
Project Overview
Inspiration Bakery Mixes is a small business based in Roseburg, Oregon that needed e-commerce content for its rebranding project. This content needed to be used across multiple digital marketing channels to create a cohesive gallery that matched the style of their new website.
Product Photography
We positioned three studio lights to achieve high-key lighting resulting in minimal shadows, bright frames, and low contrast. Since these are packaged mixes, it was critical to showcase the texture and vibrancy in the staging elements and to highlight the simple, vegan, and wholesome nature of their product line.
Behind the Scenes with Inspiration Bakery Mixes
Product Video
Close-up detail shots of the syrup pouring over the pancakes and the caramel pouring over the brownies were shown to give context to the products. The mixes need to be baked or prepared, and showing what could be achieved with the individual baking mixes was critical to informing shoppers.
The most challenging aspect was cooking and preparing all of the fresh ingredients for every mix. An additional challenge was the overall repetition. Pouring caramel or syrup multiple times for each image or video shot was critical. Every pouring image was composited from several shots to create the perfect overflow look.