MCLEOD'S LAVENDER
Product Photos, Branding Portraits, and Brand Story Videos for a Lavender Farm
Project Overview
Matriarch Marketing has completed several photo and video projects with McLeod's Lavender, a woman-owned business in Tenmile, Oregon. It is owned and operated by Melanie McLeod, who is an entrepreneurial powerhouse. She launched her lavender farm and The Kenby Collection, which is an entire product line centered on self-care.
Product Photography
Since this is a product-based brand, Melanie needed product photos that aligned with the branding of her new website. Complementary backdrop colors were used to align with her website's color palette. A combination of fresh and dried lavender was included as the foreground of the photos, framing each product to add more dimension.
Brand Story Videos
One of the videos includes a general introduction to her farm, while the other showcases the story behind The Kenby Collection and how it's connected to her mother's legacy.
Branding Portraits
Branding portraits of Melanie were taken at sunset and golden hour, highlighting the blooming lavender fields and the scenic views of her farm. She now has a gallery full of content to leverage across multiple channels.
While the voiceovers were being recorded, Sierra had to stand next to a pond and intermittently clap to keep the frogs from croaking too loud.