STUDIO BLACK AVENUE
Process Video & Social Media Content for a Metal Floral Artist
Project Overview
Ashtine Rieke at Studio Black Avenue is a badass woman welder in a male-dominated industry. She creates metal botanical sculptures and needed a process video to feature how she turns ordinary sheet metal into extraordinary floral masterpieces.
Process Video & Branding Portraits
Matriarch Marketing filmed and photographed with Ashtine for several hours to capture the artistry of her craft, producing a 45-second reel and a gallery of images to use across her e-commerce website and social media.
Process videos can be an engaging and informative way to demonstrate the labor involved with creating a product. This style of video can be strategic for cost justification and to nurture the perceived value of handcrafted goods.
Studio Black Avenue's Sculptural Rose Process Reel
When businesses want to differentiate their branding from their competitors for labor-intensive products, visual storytelling through process videos can get information across more effectively as opposed to static photos.
Behind The Scenes with Studio Black Avenue